1. An introduction to a Red persona

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A quick glance at a Red

Fiery Reds are the most testosterone-fuelled type of all personas. Reds are highly competitive, quite domineering, opinionated, and strive for perfection, which makes them high achievers, and more often than not, takes them to the top of the pack.

Reds love debating, sometimes just for the sake of it, and bring competition into everything they do, including work and sport. They like the thrill of winning an argument, so if you were to be tempted to debate with them, it is unlikely you would walk away as the winner.

You will quite easily recognise the Red for their confrontational manner of communication, strong views and opinions on everything and anything, as well as lack of praise or compliments. They can quite easily lose their temper, but at the same time, their charm and confidence are very attractive personality features.

Reds tend to take a while to let go, relax and unwind. And even then, it is more than likely that they are really still contemplating their next exploit in their head, so don’t take it personally if you find yourself in their company just to realise that while they might be present physically, their mind is elsewhere.

Reds might be very outspoken and outgoing, but they are not the type to wear their heart on their sleeve, so don’t expect them to be able to share their emotions easily. Because of their tendency to be emotionally ‘constipated’, they don’t react well to someone else’s display of emotions. They would not want you to reveal any emotionally sensitive details of your life, they have more important things on their minds.

Reds will always appear immaculately dressed, whether the occasion is work or casual, or even in sports apparel. They are often lean in their build as they burn so much energy with their fast-paced lifestyle. Although occasionally you may find a Red whose appearance displays effects of a pressurised schedule, unhealthy diet and rigorous entertaining.

Needless to say, with all their drive and ambition, these confident and outspoken people, more often than not, excel in pretty much every area of their lives.

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2. Managing relationships with Red personas

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How Reds interact with others

Even though a Red may have friends due to mutual interests, many of them will quietly believe that they don’t have much need of friends. Red personas can be charming, friendly, personable and thoughtful. However, they are also fiercely independent and autonomous. They trust their own internal ability to make decisions and they have no particular need to look to other people.

Red personas mix with people who share a practical purpose with them, who like stimulating conversation and have the same passion and drive as they have. In sporting contexts, they may mix with a wider range of people, but be sure those contacts aren’t rated as highly as ones that match them in drive and intellect.

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Reds and timekeeping

Red personas tend to think of time as their most valuable resource and mentally compartmentalise time into small chunks. They operate as very efficient machines. They burn the candle at both ends and tend to be quite indignant with time wasters. We would emphasise here that they view time as ‘their resource’, which means you may rate lower down the order of priorities than ‘their time’.

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What Reds want from others

A Red persona is likely to be accomplished in sports, in their careers or in business. They respect people who can stand up to them but also can put up with their pushy nature. Reds are unlikely to be attracted to soft, gentle “yes-men”, and will appreciate associates who can stimulate their interest as well as keep them on their toes.

In general, Reds are more likely to be drawn to people who are similar to them in energy levels and overall outlook on life, so qualities like ambition, drive, strong values and principles, passion for something, desire to achieve your goals, will cause a Red to want to know you better.

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How to communicate with Reds

When speaking, Reds are likely to use an abundance of metaphors. They evaluate everything around them and encapsulate that information into metaphors. Due to the fact that their thinking is highly visual, they abbreviate their thoughts into concise chunks of data, and a metaphor is an ideal way of expressing themselves. Their conversation tends to be very quick and witty, and they love having intelligent discussions on a wide range of topics. Win or lose, there is always something to be gained out of a verbal skirmish for a Red, even if it is just to hone their debating skills.

Reds are unimpressed with reasons or excuses, they deal in the currency of results and outcomes. Hearing about a couple of results towards the desired outcome speaks much more to a Red than having to hear excuses why a few results were not achieved. Keep your focus on the positives when you talk to Reds, but never hide or delay bad news!

Have your facts straight when you approach a Red or they will demolish you in conversation. Be clear about what outcome you want from the discussion and about how much time you need and they will respect that. If they see you as a time-waster, and it doesn’t take much for them to think like that), they will relegate you to dealing with their PA or someone else. (Unless they are young, they tend to be in leadership positions or to be running their own venture)

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