1. An introduction to a Yellow persona

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A quick glance at a Yellow persona

Yellows are impulsive and dynamic, they like variety and they like to be out there meeting people. They are the most people-oriented persona of all the personas, and also the only real extroverts. They are the life of any party and are easily the spokesperson for any group.

They can appear to talk without giving much thought to what they are saying. Some of the things they come out with can easily offend other people, but a Yellow doesn’t appear to care much, they just move on. Socially, Yellows are likely to be the life of a party, know everyone, want to do everything, stay the latest (they will arrive the latest as well). They appear as outgoing and fearless, which typically impacts their work, making them appear highly successful and influential.

You can often recognise a Yellow just by looking at their living conditions. They can appear to be quite untidy people, simply because their mind is a bit scatty. They are very prone to accumulate clutter and have things all over the place. Also, Yellows can be just as unorganised with their finances and are very impulsive in their shopping habits. They would buy what they want to buy and when they want it, sometimes even when they can’t afford it. However, even though Yellows can be impulsive when it comes to spending, they are also very likely to be making a good living.

Yellows give the impression of being well-off financially, are more than likely to drive a fancy car and dress well, but this is not what makes them popular. Their charm is in their charismatic and magnetic personalities.

Yellows do not appear to be susceptible to stress and don’t really experience it. They appear to have a thick skin and easily move on from one thing to another. They get stressed only in extreme situations when they feel trapped in an environment where they don’t have much choice or autonomy.

It is quite easy to recognise a Yellow by their writing as it is likely to be quirky, entertaining and amusing. If you were to view their profile descriptions on Linkedin or Facebook it is more likely than not to be quite colourful and they will definitely stand out from the crowd.

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2. Managing relationships with a Yellow persona

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How Yellows interact

The popular Yellow persona knows loads of people and can pull strings to make just about anything happen. They hang out with others who have a similar zest and energy, although anyone is welcome to tag along.

From an observer’s point of view, it is quite difficult to distinguish who is an old friend and who’s an acquaintance they met a couple of hours ago. Yellows have an envious ability to make just about everyone feel like they are their best friend.

Yellow personas are independent and autonomous. Although they are almost addicted to being around other people, and the more the merrier, they never appear to be in need of others for their social fixes. They can easily walk into a room of strangers anywhere in the world and, soon afterwards, be best friends with several such people. They will often inspire or instigate socials or gatherings at the drop of a hat, and they will never be short of a bunch of people eager to tag along.

You can unmistakably recognise a yellow in a group of people because they are the life and soul of every party, full of a never-ending stream of jokes and anecdotes, easily juggling conversations with many people.

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Yellows and timekeeping

Yellow personas are able to juggle multiple business and social appointments, and yet still seem to have time for random chit-chat. They are masters at leaving things to the very last minute and then still pulling off a great result. Their lives appear to be a series of close shaves near the bleeding edge! They like the adrenaline rush and that actually makes them think clearly and to do their best work at lightning speed! They secretly enjoy showing off with these last minute wonders and maximise it by their habit of procrastination.

If you are going to have to depend on a Yellow client to provide you with crucial and reliable information, it may be better to try and find it from another source. If you are going to chase them, rather do it on the phone than sending them emails. They are very personable and will never mind the odd phone-call. In fact, if you ask them to do it there and then they probably will, whereas an email might just be rewarded with a few more days of delay.

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What Yellows want from others

Yellow personas appreciate people who can keep up with their pace and their quick wit. People who are up for a laugh and are willing to participate in adventurous ideas without having to deliberate about it for long will be right “up their street”. You’ll be on the same page with them if you don’t take things too seriously.

Yellow personas are accustomed to getting what they want in life.

Yellow personas will test your patience one too many times and will unwittingly make your blood boil with jealousy if you read too much into their behaviour. They never mean to offend or cause aggravation. People who understand this about them and don’t nag them will be rewarded with having their needs met, albeit in the Yellow’s own good time.

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How to communicate with Yellows

Yellow personas think out loud. Sometimes you may be forgiven for thinking that they don’t think twice before speaking! At other times, their wit and their ability to come back at you and blow your arguments out from under you, it will appear like pure genius. They are visually-oriented people who talk fast. They will assume you are keeping up and jump from one topic to the other with or without you keeping up. They are charismatic and extremely persuasive, skilled at getting their way, whatever the context may be.

Yellow personas accustomed to using sweeping and generalised statements to make their case, easily ignoring volumes of detail that some other personas may cherish. Needless to say, these charismatic whirlwinds are accustomed to coming out of a debate feeling like they are the winner. For some people who work with them, this will be refreshing and exhilarating, while others will find it exhausting and bewildering.

When communicating with a Yellow, point out to them how your proposal will benefit them. Here, more than with any other persona, you can subtly focus on the benefits behind the benefits. Yellows are goal-oriented and they will be interested in how your proposal will affect their status and their lifestyles and whether it will make them look good.

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