1. An introduction to a Red persona

Open the tab below for an introduction to a Blue Persona

A quick glance at a Blue persona

Blue personas are loving, caring and encouraging at their core. Their intent is delivering loyal service in any context. They are conscientious, to the point of being perfectionists.

Blues are sensitive communicators who value maintaining harmony and peace amongst others above their own priorities. They are encouraging and have a genuine desire to see others become successful.

With a creative edge to their personality comes a certain level of impulsivity, but Blues can be hesitant to act on their own impulses.

It is easy to mistake someone who can be so outgoing for an extrovert but paradoxically, Blues are rather shy and private people. They never seek out the limelight on purpose, they rarely push to promote their own achievements, and although they are great communicators, they also easily become exhausted by engaging others. This can be a source of confusion for people who don’t understand that Blues need downtime away from people, or at least limited to being with only their closest loved ones.

Blue personas are often the undiscovered diamonds in society. They are the cohesive glue that keeps business teams, groups of friends and families close-knit. They are tactful and considerate of other people’s feelings.

2. Managing relationships with Red personas

Open the tabs below to learn how best to relate to a Blue persona

How Blues interact

Blues are interested in people and will, by and large, have well-developed people skills. It is not uncommon for a Blue to be the social pillar of a group of friends or in teams. They are often the ones organising get-togethers or events to make sure people stay in touch. They are trustworthy friends and entirely willing to lend a hand or work tirelessly for someone else’s benefit. It would take a huge rift for a Blue to fall out with friends. They are normally in any friendship for the long run.

Blues are very intuitive, especially where it comes to the feelings of others around them. If they sense tensions amongst people, they will try and mediate in order to restore peace. Rather than voicing their thoughts loudly, they will quietly address people one to one. Blues experience a lot of stress when the atmosphere is tense, so can’t help but get involved to smooth things over.

Most Blues will surprise you with the talents that they have tucked away, often involving the arts or some form of creativity. They may use such talents to express themselves with the things they may not otherwise verbalise. Blues will often use their sense of dress or how they decorate their surroundings as an expression of who they are.

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Blues and timekeeping

Blues would like things to be done properly, so they may want to take extra time to familiarise themselves with things that they are working on or planning. For the more demanding, decisive and driven personas out there, this can be a problem.

Blues have a lot of respect for others’ time and will always plan to be on time. They would be aghast if anyone accused them of being habitual latecomers. Regardless of this conscientious ideal, Blues can easily be drawn into things where they lose track of time, especially if there is caring of someone else involved in the reason

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What Blues want from others

Blues are wonderful conversationalists and can even be thought of as the life of the party, but they do it without seeking or demanding centre stage. A Blue will always be interested in others and tend to talk about themselves only where it is necessary, although they’d readily tell you about their loved ones.

In more serious conversations, Blues may come across as reserved, as they would not want to risk or create conflict. They do, however, have a strong and independent streak to them and have a non-confrontational way of pushing for what they want. It can be hard to get an answer out of a Blue as they require processing time to mull over the details. If you push too hard, the conversation will get vague and evasive.

Blues are generally more concerned about the well-being of people than they would be concerned about the technical features of a proposal being put to them. For example, trying to sell a concept that will result in a mass saving of headcount for the business is not something a Blue will easily cope with. Blues will rarely be the ones making budget decisions. In the early stages of a projects conversation with a Blue it is best to ask who will make those decisions and be sure to approach that person as well. During the closing stages of a proposal into a team, if a Blue is the only one who you can depend on for feedback, you may inadvertently be lied to. Blues are not easily going to give you bad news because they would not want to hurt your feelings.

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How to communicate with Blues

Blues are wonderful conversationalists and they can even be thought of as the life of the party, but they do it without seeking or demanding centre stage. A Blue will always be interested in others and tend to talk about themselves only where it is necessary, although they’d readily tell you about their loved ones.

In more serious conversations, Blues may come across as reserved, as they would not want to risk or create conflict. They do, however, have a strong and independent streak to them and have a non-confrontational way of pushing for what they want. It can be hard to get an answer out of a Blue as they require processing time to mull over the details. If you push too hard, the conversation will get vague and evasive.

Blues are generally more concerned about the well-being of people than they would be concerned about the technical features of a proposal being put to them. For example, trying to sell a concept that will result in a mass saving of headcount for the business is not something a Blue will easily cope with. Blues will rarely be the ones making budget decisions. In the early stages of a projects conversation with a Blue, you’d best ask who will make those decisions and be sure to approach that person as well. During the closing stages of a proposal into a team, if a Blue is the only one who you can depend on for feedback, you may inadvertently be lied to. Blues are not easily going to give you bad news because they would not want to hurt your feelings.

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